The premise of my Major Project was to create advertising material that promotes a graphic t-shirt brand called NovaX and its clothing. NovaX is centred around empowering female youth and providing them with an outlet for self-expression. As part of effective marketing for NovaX, I created an advertisement campaign video and an interactive digital magazine. When creating this content, I aimed to channel colourful and vibrant aesthetics, as well as placing emphasis on fast-paced, dynamic effects. This was achieved through a range of Adobe software, such as After Effects, Premiere Pro and Photoshop.